ARADA | INAURA DOWNTOWN

INAURA is an iconic branded residential and hospitality development located in the heart of Downtown Dubai, redefining the relationship between urban luxury, wellness, and movement. Developed by Arada and designed by the world-renowned architectural firm MVRDV, the project represents a bold architectural vision where a building becomes more than form — it becomes energy, rhythm, and experience.

INAURA is a sculptural high-rise that stands out on Dubai’s skyline. The lower levels feature an open, gallery-style arrival experience, while the centre of the tower is defined by a three-level floating architectural void, creating a one-of-a-kind elevated community and lifestyle space above the city. The façade evolves vertically — reflective and dynamic at the base, becoming increasingly transparent towards the top — symbolising the transition from urban intensity to calm and clarity.

Designed for individuals who live in constant motion between cities, work, wellness, and social life, INAURA embraces the philosophy of kinetic living. Spaces are crafted to support focus, energy, and mental balance. The tower is LEED Gold pre-certified, highlighting a strong commitment to sustainability, wellbeing, and advanced building technology.

The location is exceptional: situated in one of Downtown Dubai’s most valuable zones, INAURA offers direct connectivity to Dubai Mall, Business Bay, and major transport arteries. Beyond lifestyle appeal, this positioning ensures strong long-term investment fundamentals and enduring demand.

Residences & Interior Design

INAURA residences are defined by a refined balance of functionality and aesthetics. Interiors feature open, flowing layouts, expansive glazing, and natural materials throughout. A carefully curated palette of stone, metal, and wood creates a calm yet sophisticated atmosphere, while integrated furnishings and concealed technology ensure visual clarity and comfort.

Each home is designed to adapt seamlessly to different phases of the day — from focused mornings to active afternoons and relaxed evenings. Balconies and terraces frame panoramic city views while maintaining privacy and tranquillity.